Blog
2013 Year in review: recapping the social and mobile news that mattered

2013 Year in review: recapping the social and mobile news that mattered

After huge market growth for both the Facebook and mobile app ecosystems in 2012, LifeStreet Media shared the industry’s excitement as we gazed into the promising future of 2013.  Now, as we look back at the year in review, it’s…

Share Button
AppNation recap: what you need to know about app advertising and monetization for the year ahead

AppNation recap: what you need to know about app advertising and monetization for the year ahead

We at LifeStreet Media were thrilled to once again sponsor the AppNation Conference. This large-scale event with more than three thousand app developers and leaders from the social and mobile app economies is one of the leading events in the…

Share Button
Programmatic buying captures half of all US online display, Lifestreet Media enters mobile RTB, and more

Programmatic buying captures half of all US online display, Lifestreet Media enters mobile RTB, and more

Halloween is here, which begs the question: trick or treat? With the news that the iOS App Store hit over a million apps and Apple has paid out a whopping $13 billion dollars in ad revenues to developers, it’s safe…

Share Button
LifeStreet selected once again as OnMobile Top 100 Winner

LifeStreet selected once again as OnMobile Top 100 Winner

We’re delighted to report that LifeStreet Media has once again been chosen by AlwaysOn as one of the OnMobile Top 100 winners. LifeStreet also received this award in 2012. Inclusion in the OnMobile Top 100 is a recognition of our…

Share Button
RevJet now available directly to mobile publishers

RevJet now available directly to mobile publishers

We are thrilled to announce today that LifeStreet’s industry-leading self-service social monetization portal is now available directly to mobile developers. The powerful ad monetization platform long-used by more than 3500 Facebook developers to help them turn apps into millions of…

Share Button
Final Summertime Fun Marketoon: RTB Brings Granularity. What That Means For You: No Need To Buy The Crap.

Final Summertime Fun Marketoon: RTB Brings Granularity. What That Means For You: No Need To Buy The Crap.

Summer is over, and so, too, is LifeStreet Media’s Summertime Fun Marketoon Series. We hope you’ve enjoyed and learned from this 10-week series of marketing cartoons or “marketoons” highlighting some of the absurdities, humor, and challenges inherent in our quickly…

Share Button
NEWS ROUNDUP: DIGITAL MEDIA CONSUMPTION SURPASSES TV, MOBILE AD REVENUE SKYROCKETS, LIFESTREET CEO SPEAKS AT CASUAL CONNECT, AND THE IMPORTANCE OF AD TESTING

NEWS ROUNDUP: DIGITAL MEDIA CONSUMPTION SURPASSES TV, MOBILE AD REVENUE SKYROCKETS, LIFESTREET CEO SPEAKS AT CASUAL CONNECT, AND THE IMPORTANCE OF AD TESTING

It’s official: Americans now spend more time on their mobile devices than they do watching television.  In fact, the rise of mobile was a common theme this summer, as the IAB brought us news of double-digit growth in global mobile…

Share Button
When acquiring customers, remember this: averages lie

When acquiring customers, remember this: averages lie

In our fourth installment of marketoons, we take a look at an important and frequently misunderstood tenet of online advertising: when it comes to customer acquisition, averages lie. Any marketer knows that not all customers are created equal. Some are…

Share Button
Online advertising has come so far. Why hasn’t ad testing caught up?

Online advertising has come so far. Why hasn’t ad testing caught up?

Online advertising has evolved at an explosive rate. The basic static banner ads of the 90’s have been replaced with highly sophisticated, carefully targeted, wildly interactive cross-platform experiences. Testing the efficacy of these ads, however, has experienced no such evolution….

Share Button
LifeStreet Media Selected as an AlwaysOn Global 250 Winner

LifeStreet Media Selected as an AlwaysOn Global 250 Winner

We’re delighted to report that LifeStreet Media has been awarded a spot on the AlwaysOn Global 250 for its innovation in the “B2B Applications – Digital Media” category! We are honored to be named alongside the likes of Box, Twitter,…

Share Button