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2013 Year in review: recapping the social and mobile news that mattered

2013 Year in review: recapping the social and mobile news that mattered

After huge market growth for both the Facebook and mobile app ecosystems in 2012, LifeStreet Media shared the industry’s excitement as we gazed into the promising future of 2013.  Now, as we look back at the year in review, it’s…

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AppNation recap: what you need to know about app advertising and monetization for the year ahead

AppNation recap: what you need to know about app advertising and monetization for the year ahead

We at LifeStreet Media were thrilled to once again sponsor the AppNation Conference. This large-scale event with more than three thousand app developers and leaders from the social and mobile app economies is one of the leading events in the…

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Final Summertime Fun Marketoon: RTB Brings Granularity. What That Means For You: No Need To Buy The Crap.

Final Summertime Fun Marketoon: RTB Brings Granularity. What That Means For You: No Need To Buy The Crap.

Summer is over, and so, too, is LifeStreet Media’s Summertime Fun Marketoon Series. We hope you’ve enjoyed and learned from this 10-week series of marketing cartoons or “marketoons” highlighting some of the absurdities, humor, and challenges inherent in our quickly…

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NEWS ROUNDUP: DIGITAL MEDIA CONSUMPTION SURPASSES TV, MOBILE AD REVENUE SKYROCKETS, LIFESTREET CEO SPEAKS AT CASUAL CONNECT, AND THE IMPORTANCE OF AD TESTING

NEWS ROUNDUP: DIGITAL MEDIA CONSUMPTION SURPASSES TV, MOBILE AD REVENUE SKYROCKETS, LIFESTREET CEO SPEAKS AT CASUAL CONNECT, AND THE IMPORTANCE OF AD TESTING

It’s official: Americans now spend more time on their mobile devices than they do watching television.  In fact, the rise of mobile was a common theme this summer, as the IAB brought us news of double-digit growth in global mobile…

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When acquiring customers, remember this: averages lie

When acquiring customers, remember this: averages lie

In our fourth installment of marketoons, we take a look at an important and frequently misunderstood tenet of online advertising: when it comes to customer acquisition, averages lie. Any marketer knows that not all customers are created equal. Some are…

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Online advertising has come so far. Why hasn’t ad testing caught up?

Online advertising has come so far. Why hasn’t ad testing caught up?

Online advertising has evolved at an explosive rate. The basic static banner ads of the 90’s have been replaced with highly sophisticated, carefully targeted, wildly interactive cross-platform experiences. Testing the efficacy of these ads, however, has experienced no such evolution….

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LifeStreet Media Selected as an AlwaysOn Global 250 Winner

LifeStreet Media Selected as an AlwaysOn Global 250 Winner

We’re delighted to report that LifeStreet Media has been awarded a spot on the AlwaysOn Global 250 for its innovation in the “B2B Applications – Digital Media” category! We are honored to be named alongside the likes of Box, Twitter,…

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Summertime fun marketoon take II: Online advertising is evolving. Are you?

Summertime fun marketoon take II: Online advertising is evolving. Are you?

Two weeks ago LifeStreet launched a series of marketing cartoons or “marketoons” to highlight some of the challenges and absurdities of our industry — while also having some summertime fun. Below you can check out the second marketoon in our…

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NEWS ROUNDUP: 50% of display ads go unseen, solving mobile monetization challenges and tips for advertisers

NEWS ROUNDUP: 50% of display ads go unseen, solving mobile monetization challenges and tips for advertisers

Summer is here, and the temperature is not the only thing on the rise. The number of mobile apps is rising precipitously, too, with Google Play and the Apple App Store each projected to host 1 million apps this year….

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Summertime fun: let the marketoons begin!

Summertime fun: let the marketoons begin!

Summer is here, so let’s lighten things up. In partnership with Tom Fishburne at Marketoon Studios, LifeStreet created a series of marketing cartoons, or “marketoons,” to highlight some of the challenges, opportunities and absurdities associated with mobile and social advertising…

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